Does Adam Levines New Fragrance Smell of Hypocrisy?

Christina Aguilera, Adam LevineJon Kopaloff/FilmMagic; Inset: Charles Sykes/AP

Eau de eat crow? Adam Levine is likely feeling a little sheepish today after pal Christina Aguilera caught him contradicting himself on Twitter.

On Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will reflect [his] personality and style and retail for $36-$65.

However, Aguilera must have a fabulous memory or a Twitter-savvy friend: Friday she Tweeted a link back to a March 2011 Tweet of Levines, which read, I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.

Haha @AdamLevine, Aguilera wrote in reply. What a difference a year makes

However, her detective work wasnt totally mean-spirited; Levines fellow Voice mentor, who has several scents of her own, sent him her best wishes, too, writing, Welcome to the celebrity fragrance family! Tell us: Would you still consider buying Levines fragrances?

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